Easily customizable
Pick exactly what the UCP protocol exposes, product by product. Override, remap, enrich.
→ field overrides
→ per-product metadata
→ taxonomy mapping
Universal Commerce Protocol · v1.2
Make your store
readable to the
agents buying next.
UCPhub normalizes your product catalog into the Universal Commerce Protocol — the structured format AI shopping agents, assistants and marketplaces need to compare, recommend and purchase from your store.
trusted by merchants integrating with
Stripe
Walmart
Shopify
Visa
Google
Etsy
§ 01
Ecommerce is changing.
Most catalogs aren’t ready.
AI agents now decide what gets shown, compared, recommended and bought. Meanwhile, stores still ship platform-specific feeds that AI systems can’t reliably parse.
A
Most stores still rely on
- Platform-specific product feeds
- Custom XML / CSV exports
- One-off marketplace integrations
- Data structures AI doesn’t understand
B
Which creates
- Duplication and maintenance overhead
- Platform lock-in
- Invisibility in AI-driven shopping
- Broken feeds every time something changes
C
UCPhub fixes this
- One schema, every channel
- Structured, AI-readable context
- Zero platform migration
- Install → Connect → Publish
§ 02
How UCPhub works
Three steps, from your storefront to every agent that matters.
step 01
Connect your store
Install a native plugin. WooCommerce is live today, Shopify is next. No re-platforming, no checkout changes.
WooCommerceconnected
Shopifywaitlist
Magentosoon
Headlesssoon
step 02
Normalize to UCP
Products, variants, pricing, offers, availability and metadata get structured into the Universal Commerce Protocol — automatically and on every change.
title→product.name
price_incl_tax→offer.price
stock_status→offer.availability
attributes→product.variants[]
gallery→product.media[]
step 03
Distribute everywhere
The same UCP feed powers AI shopping, search, marketplaces, headless builds and channels that don’t exist yet. No re-mapping. No lock-in.
ChatGPT Shopping
Google Merchant
Perplexity Buy
Gemini
Amazon Rufus
Headless
§ 03
From HTML chaos
to structured truth.
AI systems don’t understand screenshots or theme layouts. Flip the switch and see what UCPhub actually publishes — the exact payload an agent sees when it queries your store.
yourstore.com/product/merino-crew-sweater
HTML · 48 KB
<div class="product-hero"> <h1>Merino Crew Sweater</h1> <span class="price">$48.00</span> <div class="swatches"> <button>Stone</button> <button>Navy</button> <button disabled>Moss</button> </div> <p>Free shipping over $75.</p> <button>Add to cart</button> </div> // An agent reads: ??? price ??? in stock ??? // availability, variants and policies are lost.
{ "@ucp": "1.2", "product": { "id": "prod_mc014", "name": "Merino Crew Sweater", "brand": "Northfield", "category": "apparel/men/knitwear" }, "offers": [{ "price": 48.00, "currency": "USD", "availability": "in_stock", "shipping": { "free_above": 75.00 } }], "variants": [ { "color": "Stone", "in_stock": true }, { "color": "Navy", "in_stock": true }, { "color": "Moss", "in_stock": false } ] } // An agent reads: exact price, stock, variants, // shipping threshold. Ready to recommend or buy.
§ 04
Built for AI-first commerce
Blazing fast
Edge-cached UCP feeds that regenerate on product change, not on cron.
→ sub-100ms reads
→ incremental updates
→ 99.99% uptime
SEO + AEO optimized
Structured for search engines and answer engines. One source, both audiences.
→ schema.org aligned
→ LLM-ingestible
→ canonical feeds
No re-platforming
Keep your storefront, checkout, CMS. UCPhub sits alongside, not underneath.
→ install → connect → publish
→ zero checkout changes
→ reversible in one click
Agent-aware
Explicit intents and capabilities so agents know what’s purchasable, shippable and returnable.
→ offer conditions
→ return windows
→ shipping matrices
Future-proof
One schema for channels that don’t exist yet. Ship once, ride every future commerce wave.
→ versioned protocol
→ forward-compatible
→ open standard
§ 05
Who UCPhub is for
Prepare for AI-driven discovery
without changing platforms.
Your storefront stays. Your checkout stays. UCPhub quietly publishes an AI-readable mirror of your catalog so agents can recommend, compare and buy your products across ChatGPT, Gemini, Perplexity and every channel that comes next.
- → Install → connect → publish, in under five minutes
- → Zero checkout or theme changes
- → Visibility in AI search and shopping assistants
storefront
UCP feed · auto
agents buy
One integration. Every client.
Radically less maintenance.
Stop rebuilding product feeds per client per channel. Define the mapping once, roll it across your entire book, and own the AI-commerce layer your competitors don’t have yet.
- → Multi-tenant dashboard
- → Shared mapping templates
- → White-label reseller program
UCPhub
Client A
Client B
Client C
Client D
Client E
Structured commerce data
without the scraping.
Stop reverse-engineering HTML. UCP gives your agent a deterministic, schema-stable view of real inventory, real prices and real offers — the kind of substrate production systems need.
- → Deterministic schema, versioned releases
- → Predictable availability semantics
- → Read API + webhook change streams
GET /ucp/v1.2/catalog
200 OK
content-type: application/ucp+json
cache: EDGE hit · 12ms
{ products: 4,217,
currency: "USD",
last_updated: "t-00:00:08" }
§ 06
Field notes
Finally, product data that AI actually understands. UCPhub was the first tool that clearly explained what “AI-readable commerce data” actually means. Once we connected our store, it was obvious how much context was missing before.
Mark Reynolds
Head of Ecommerce
No migration, no disruption — just future-proofing. We installed the plugin, connected UCPhub, and suddenly our catalog was structured in a way that made sense beyond our website.
Elena Petrović
Founder, DTC Brand
One clean integration instead of constant custom feeds. We now focus on defining the product data correctly once, instead of endlessly adapting it. A massive reduction in complexity.
James Whitaker
Technical Lead, Agency
Exactly the data layer we needed for AI commerce. UCPhub gave us a structured, predictable way to consume real commerce data without guesswork. Product comparison and pricing logic got dramatically more reliable.
Sofia Klein
PM, AI Commerce Startup
§ 07
Frequently asked
01 What is the Universal Commerce Protocol?
UCP is an open, structured standard for describing ecommerce data in a way machines can reliably understand. It defines how products, variants, pricing, offers, availability and inventory should be represented so AI systems can accurately compare, recommend and purchase products — not scrape them.
02 What does UCPhub do for my store?
UCPhub transforms your existing product data into the Universal Commerce Protocol format — no replatforming. It reads from your store, normalizes the data, and publishes a clean, AI-readable representation for AI search, shopping assistants, marketplaces and headless storefronts.
03 Do I need to migrate my store?
No. UCPhub works alongside your existing platform via lightweight plugins. WooCommerce adopts UCP in minutes; Shopify, Magento and headless connectors are on the way.
04 Why does UCP matter for AI shopping agents?
AI systems can’t reliably interpret themes or screenshots. They need explicit structured data — what the product is, what’s offered, at what price, under what conditions. UCP provides that structure so your products get discovered, compared and recommended accurately.
05 Is UCP an open standard?
Yes. UCP is developed openly at ucp.dev and implemented by UCPhub, Google Merchant Center, Shopify and a growing ecosystem of agents and marketplaces.
ready when you are
Take your store into the
AI shopping agent age.
install in < 5 min · no credit card · cancel anytime